In 2016, I viewed my first network marketing presentation at Onitsha and fell in love with the concept. At that time, I was working as a superintendent pharmacist at a private hospital in Asaba, Delta State. I was set out to climb the corporate ladder to success in my profession.
However, those circles, those one on the left, one on the right structure drawn on the white board by Mr. Paul Ezike to represent network marketing during that presentation opened my eyes to the future of the business.
Nearly 9 years later, I’m convinced that network marketing is the wave of the future in business. It’s a powerful marketing model that’s sweeping the world and will have a greater impact than franchising.
The balance of this article will provide the proof.
Fortune magazine called direct selling (of which network marketing is the largest segment) “the best kept secret in the business world.” It has experienced 91-percent growth in the last 20 years with annual sales in excess of $150 billion in the United States, and $800 billion worldwide.
Financial experts say it’s a “recession proof” industry. Billionaire Warren Buffet, after purchasing a network marketing company, called it the best investment he’d ever made. Tom Peters, author of In Search of Excellence, calls it the first truly revolutionary shift in marketing in the last 50 years.
Why the Interest in Network Marketing?
The main reason so many people are entering network marketing is that it fits the current marketing trends. If you haven’t figured it out by now, the commercial banks, the real estate companies, the health supplement companies and even the social media marketing trends of affiliate marketing (those born between 2006 and 2009) are in control.
Seventy-six million strong in Africa, and over a billion worldwide, marketers now determine where to get it cheaper, better brands, better deals, and more reliable. Now the marketers are looking for products that’ll help them look and feel younger, and for ways to secure their financial future and enjoy more time freedom. Network marketing offers the answers.
Tired of the corporate rat race, many people are starting home businesses in record numbers. CNN reported that a new homebased business is started in the United States every 11 seconds. The home-business boom is the next big trend, and network marketing is one of the hottest home businesses available.
It offers low start-up investment and monthly overhead, and entrepreneurs can start part-time, while still employed, and build the business to replace their current job income. Age, gender and race aren’t barriers in network marketing; in fact, well over half of the success stories are women.
Is Network Marketing for You?
There are no perfect or right type of people for network marketing. There’s a common myth that network marketing is all about selling, so many people who don’t see themselves as “salespeople” shy away from it.
The truth is, most of the people who are a huge success in network marketing aren’t sales types, and tend to be more introverted, the social media and internet have helped most people to build their businesses without having to meet people face to face. Frazer Brooks is a good example, since he built his business almost entirely through the internet.
Personally, in my travels and my interviews of top network marketing income earners, I find that most of them hate selling. They build their business by listening for people’s needs and wants, and then providing an answer. I ask questions to uncover problems.
People aren’t looking for products, services–or even business opportunities; they’re looking for solutions to life’s problems. Now, I can’t solve them all with network marketing, but for many I can.
So, I’m NOT in a sales business; rather, I’m in a PROBLEM-SOLVING and DREAM-BUILDING business.
In fact, the biggest reasons why people are flocking to network marketing are time leverage, residual income, and great financial uprise.
Network marketing is one of the few businesses that doesn’t require employees, yet enables the owner to leverage his or her time by building a network of independent business people. This network, which purchases and sells products or services, generates a residual income for the owner. Unlike the income earned at a job, which stops when the work stops, residual income continues on long after the work is completed.
The final reason why so many people of all ages are interested in network marketing is the internet. Success requires a business owner to build a large network of people who buy and sell products/services and recruit others who’ll do the same.
The internet now enables network marketers to build national and international businesses from the comfort of their home. No more early-morning alarms and high-stress commutes; all the work can be done from a bedroom with a computer and cellphone.
Thanks to the internet, people can now work from the comfort of their home, and within a few months to a few years, build a large international business. The income from this business will secure their financial future and provide more free time to truly enjoy life. The best part is that anyone can do it.
In 2020, during the pandemic, I built an online presence of my network marketing business with www.godsononiuko.org and a strong social media presence. 3 years to today, I do lots of business transactions from the comfort of my house without lifting a pin. So much results have been recorded.
Here in Nigeria, a lot of people fail in network marketing business, and tag it a fail business, simply because they don’t want to WORK the business. In my next article, I will talk about why people fail in network marketing.
I have a network marketing team that work from home using simple tools of social media and the internet to grow a large business structure. If you are interested to be a part of this team, kindly send a message on whatsapp to this line +2348064929596